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The history of Tag Heuer is all about interesting, and fascinating but an unique one. TAG Heuer Company began in 1860 by Edward Heuer in Switzerland. He had a deep passion for sports, which led to a series of patents and technical innovations. His company became associated with Tag group in 1985 and since then the company has taken on new challenges to establish the finest watches with the best technology, performance, and advanced design. Today, it is without question that Tag Heuer is the leader in producing prestigious sports watches. The image of Tag Heuer is able to stand up to its competition all over the world. Timing on Tag Heuer has proven to be very precise in such sports such as Formula 1, skiing, and sailing.
TAG Heuer watches are recognizable for its authentic style - a unique combination for performance, elegance and sportsmanship. Conventional and avant-garde materials are used with intelligence to create simple yet distinctive lines of TAG Heuer watches. TAG Heuer watches are known for their firmly modern design. Swiss watchmakers are specialized in top-of-the-line sports watches and chronographs TAG Heuer has a highly exclusive history dating back to over a century. TAG Heuer watches, both for men and women. The highlight of most TAG watches is their toughness and resistance to water which makes them suitable for rough and tough wear. From the very beginning the company, never deviated from its own principles: prestige, performance, avant-garde technology and absolute reliability. When TAG Heuer implemented the Techniques, d’Avant Grade, a high-tech item such as ceramic turbochargers for Formula-1 cars, acquired a huge reputation to Heuer, which brought renowned this company specializing in racing chronographs. The merger resulted in the birth of an ultra modern product line that elevated the status of TAG Heuer watches to the top of Swiss watches companies. The links between the TAG Heuer Company and sports, taken them a long way. TAG Heuer has played on official time keeper of Indy 500, since 1920 Olympic Games. TAG Heuer has constantly been involved in the cutthroat arena of power sports. Its innovative designs and highly precise watches and chronographs, have led the company to achieving many prominent milestones. Even TAG Heuer made other milestones as official timekeeper of the Formula 1 World Championships for more than 10 years; and as the timekeeper for Team Oracle BWM during the America Cup; and the preferred partner of Tiger Woods. And this is where it proudly stands today.
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